Yamaha Canada
CLIENT:
VIZZY HARD SELTZER
INDUSTRY:
ALCOHOL
Overview
Yamaha partnered with Beyond the Vision to capture their WaveRunner Customer Appreciation Event, a high-energy Poker Run that brought together riders from across Ontario for the ultimate WaveRunner experience. Set on the scenic lakes of Muskoka, participants traveled across multiple checkpoints to reveal their poker hand at the end of the ride.
The goal: create an engaging event recap that showcased the adventure, community, and excitement of the WaveRunner lifestyle.
The Ask
Yamaha needed a premium content package that would:
— Capture the full experience of the WaveRunner Poker Run
— Showcase the Yamaha community and rider enthusiasm
— Highlight the unique Poker Run format across the Muskoka lakes
— Provide engaging visuals for social media, marketing, and recap purposes
— Deliver a mix of video and photography for multi-platform use
They wanted content that felt adventurous, fast-paced, and true to the spirit of Yamaha.
The Deliverables
1 x Sub-2-Minute Event Recap Video
Highlighting the full Poker Run experience
Social Media Reel Cutdown
Optimized for Instagram, and Facebook
Event Photography Stills
A selection of high-quality images for Yamaha’s digital and promotional use
The Impact
The final deliverables captured the essence of the WaveRunner community adventure, connection, and pure fun on the water. Yamaha received a dynamic suite of content to share across social media, event promotions, and internal marketing channels helping amplify the success of the event and highlight their loyal rider community.
