Vizzy
CLIENT:
VIZZY HARD SELTZER
INDUSTRY:
ALCOHOL
Overview
Vizzy Hard Seltzer partnered with Beyond the Vision as the official video and photo partner for their Mix’N’Match Pickleball Tournament an experiential brand activation celebrating the launch of Vizzy’s new Exotic Twist Seltzer.
The campaign was built in collaboration with Playbook and Citizen Relations. Hosted at RendezViews in Toronto, the event featured a custom Vizzy-branded pickleball court, fast-paced gameplay, and influencers Maria Georgas (The Bachelor) and Tychon Carter (Big Brother Canada) leading their own teams.
The Ask
Vizzy needed a bold, high-energy content package that would:
— Capture the excitement of the tournament and the custom court
— Highlight influencer captains and team moments
— Showcase guests trying something new, having fun, and connecting
— Reflect Vizzy’s bold, colourful, inclusive brand identity
— Provide multi-format deliverables for paid ads, organic content, and event recaps
The goal was to create dynamic visuals that brought the energy of Vizzy to life.
Our Team
We began with a detailed storyboard to map out the narrative from influencer highlights to gameplay intensity to candid moments of joy and connection.
On event day, our team captured the Vizzy Pickleball Tournament experience through:
— High-energy cinematic video
— Drone passes revealing the custom pickleball court & crowd atmosphere
— Candid moments of laughter, inclusivity, and friendly competition
— Bright, colourful photography consistent with Vizzy’s visual identity
Every shot focused on showcasing the excitement of trying something new while celebrating community and the bold personality of the Vizzy brand.
The Solution
Beyond the Vision supplied a full media crew to fully capture the event:
— 2 videographers for ground-level action and candid interactions
— Drone team (pilot, spotter, coordinator) for aerial movement and tournament-wide shots
— Photographer capturing vibrant stills
— Pre-production & storyboarding to plan key moments and event flow
The Deliverables
— Storyboarding & Pre-Production Planning
— 1 x 30-second Hero Video | Delivered in 16:9, 9:16, 1:1 formats for paid + organic digital media
— 1 x 15-second Cutdown | Delivered in 16:9, 9:16, 1:1 formats for paid ads
— Event Photography | Vertical & horizontal stills optimized for social platforms and marketing use
The Impact
The campaign successfully brought Vizzy’s high-energy, colourful brand spirit to life. The visuals captured playful competition, influencer engagement, and the vibrant atmosphere of the event.
Vizzy received a complete content package ready for digital ads, social media, and PR amplification helping drive awareness for the Exotic Twist launch and increasing brand engagement across platforms.
