CLIENT:
VW Game Changers
INDUSTRY:
COMMUNITY
Volkswagen Canada x CPL
Overview
Volkswagen Canada and the Canadian Premier League (CPL) launched “VW Game Changers” a national campaign celebrating five remarkable individuals who are transforming their communities through soccer.
Beyond the Vision was brought on as the official video partner, working alongside Prestige XM and ROT$ Worldwide, who handled all logistics coordinating shoot days, selecting the Game Changer candidates, and making the multi-city project possible.
The Ask
Volkswagen and CPL needed a storytelling-driven campaign that would:
— Profile five community leaders creating real impact through soccer
— Capture their personal stories through interview-driven content
— Highlight the initiatives they created, led, or supported
— Deliver a surprise $5,000 donation moment from Volkswagen Canada
— Travel across the country to film each individual’s story authentically
— Produce custom videos that would play inside a VW Game Changers box
The tone needed to be emotional, cinematic, and deeply community-focused.
The Journey
Working closely with Prestige XM and ROT$ Worldwide, Beyond the Vision traveled across Canada to document all five Game Changers in their home environments: Yellowknife, Vancouver, Pickering, Oakville, Hamilton
Each production day included:
— A sit-down interview capturing their personal story, mission, and impact
— B-roll documenting their environment, community, and day-to-day involvement in soccer
— A coordinated surprise moment where a representative entered with a $5,000 cheque from Volkswagen Canada
— Genuine, emotional reactions that became the heart of each video
Our Role
Beyond the Vision handled all video production, including:
— Pre Production
— Cinematic interviews
— On-location b-roll capture
— Full visual direction
— Story-driven editing for each Game Changer
— Pre-recorded personalized videos for the custom Game Changers box, congratulating each winner
Our focus was to create authentic, heartfelt stories that showcased how soccer is creating real change across Canadian communities.
Deliverables
5 × 2-minute feature videos
(one per Game Changer)
Custom pre-recorded congratulatory videos for the VW Game Changers box
Cinematic edits optimized for social media, digital campaigns, and event playback
Impact
The VW Game Changers campaign spotlighted extraordinary individuals who use soccer to uplift, empower, and inspire their communities. Through emotional interviews and meaningful donation reveals, the campaign reinforced Volkswagen’s commitment to community impact and grassroots football in Canada.
Beyond the Vision’s cinematic storytelling paired with seamless coordination from Prestige XM and ROT$ Worldwide helped create a powerful national campaign that resonated deeply with communities, families, and fans across the country.