CLIENT:
CRSC

CRSC

INDUSTRY:
commercial

Overview

CRSC partnered with Beyond the Vision to create a premium corporate commercial that would support their expansion into the U.S. market, strengthen their brand positioning, and provide their sales team with a polished video for meetings, presentations, and high-level pitches.

The Ask

CRSC needed a video that could:

— Position them as a top-tier leader in the data construction industry

— Clearly communicate their end-to-end business process

— Showcase their technical expertise and project execution

— Support sales teams across Canada and the United States

— Stand out with a modern, cinematic, premium look

The Challenge

CRSC needed a video that showcased their end-to-end business process, but strict security restrictions prevented any filming inside active data centres.

Without interior access, we were unable to capture key visuals that demonstrated their technical capabilities and the environments their team builds elements essential to telling their story accurately and powerfully.

Our Creative Solution

Full Production Approach

We managed the entire workflow from concept to delivery, including:

— Pre-production, scripting, and story development
— Securing filming locations
— Lighting, directing, and full on-site production
— Cinematic b-roll and interviews
— Post-production, colour grading, and sound design

This creative workaround ensured we could still authentically represent CRSC’s expertise and showcase the environments they build without ever entering a secured facility.

3D VFX Data Centre Environment

Since filming inside a live data centre wasn’t possible, we developed the solution designing and directing a custom, hyper-realistic 3D environment built from general blueprints.

To execute at the required level, we integrated a specialized 3D artist into our production team ensuring the visuals remained accurate, controlled, and aligned with CRSC’s real-world operations.

The Result

The final video became one of CRSC’s strongest marketing assets, helping them:

— Elevate their brand to a premium, industry-leading position

— Strengthen sales presentations and executive pitches

— Clearly communicate their expertise and end-to-end process

The campaign delivered outstanding feedback and now plays a central role in CRSC’s growth strategy.

Ongoing Partnership

Following the success of the project, Beyond the Vision continues to work with CRSC across Canada capturing construction projects, milestone updates, and ongoing storytelling to support their nationwide marketing efforts.

Client Testimonial

“Working with Beyond the Vision was a seamless, high-level experience from concept development through delivery. They managed the entire production process with clarity and creativity solving complex challenges with a custom 3D solution that allowed us to showcase our expertise without compromising security. Justin and his team delivered a premium corporate video that elevated our brand positioning, communicated our end-to-end capabilities, and now serves as a powerful sales asset supporting our expansion across Canada and the United States.”